Applied AI
I build AI agents and tools connected to your company’s systems, so your team stops doing repetitive work by hand and can focus on what matters. Then I train them to build their own as well.
Build the right product.
I’m Mauro, a software developer, and Trueside is my studio.
I develop custom digital products, from the idea to the finished product, and AI solutions that connect to your company’s systems.
why trueside
Developing is half the job.
The other half is knowing what to build.
Most digital products fail not because of technology, but because the wrong thing gets built.
I start by listening. You know your business better than anyone, and I take care of the technology. Together we decide what is worth doing, before we start building.
what i do
I specialize in three things.
Product & platforms
From a first version to test an idea to a system your business uses every day. Custom web and mobile apps that grow with your business.
Sophisticated websites
Websites that have to load fast, look good on a phone, show up on Google and keep growing. Built so people find you and get in touch.
how i work
It all starts with understanding.
From the first conversation to after delivery.
- The real problem, not just the request.I get to know your users, your business and the goal.
- What is worth building, and why.I suggest where to start and why, before we start building.
- A product that keeps improving.After delivery, I support it, measure how it is used and keep evolving it with you.
work
A selection of what I have built.
Product + development + SEO
Zamorano Viajes
Rebuilding the website was not enough. I also built the backoffice so they could run the site themselves without depending on anyone, adding more value to the business.
From there they manage destinations, departures, fares and financing, with role-based users and a log of every change. The catalog is structured as the foundation for a future booking engine.
Website · Development + SEO
Raiatea Viajes
The old site ran on a PHP CMS that had become outdated and hard to maintain. I rebuilt it from scratch, fast and designed for mobile, focused on making it easier to reach the agency.
I put a lot of focus on positioning and SEO, so the agency shows up when people search for it.
Applied AI · Development + training
Agents that handle the repetitive work.
I connected agents that take over tasks a team used to do by hand every day. First they learned the judgment of the people who did those tasks, then I automated them until they ran on their own. Today the team spends that time on work that needs human judgment. I also trained the team to use AI tools and build their own.
B2B marketplace · Product consulting
CDM Central de Mayoristas
They brought me an idea they had been working on for a while, with a document on how it should work commercially and technically. My job was to validate it and turn it into a product.
We did the analysis and definitions that need to happen before we start building, so development can start on solid ground when the time comes.
the right product
Let’s build something worth building.
Tell me your idea. I start by understanding it.
Got it.
I’ll read it and get back to you shortly.
Your message couldn’t be sent. Try again or email me at mauro@trueside.tech.
Rather talk?
Book a call (opens in a new tab)